This Is Itby Sarah Blum | 25.04.18
In pursuit of their dream the dynamic creative duo, Noa Keder and Tal Nisim, founded the architectural design company, This Is It, as a tool with which to communicate their creative language. Inspired by art, fashion and design, the This Is It team have been infusing Tel Aviv and the surrounding cities with their fresh contemporary outlook, taking on both residential and commercial projects.
Juxtapositions are a distinct feature of their design process where old meets new, color meets texture and natural tones meet man made materials, presenting their clear visual language within the carefully curated space.
The newly founded company continues breaking boundaries and challenging spaces through their innovative designs and most recently their range of bespoke objects, which like their architectural designs are layered with details.
Photos by Matan Katz